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5 Astounding Digital OOH Examples that will inspire you
Even the most imaginative advertisers among us need a bit of inspiration from time to time. That’s why we’ve put together this list of some of the most stand-out digital OOH examples to help you [...]
6 underappreciated benefits of DOOH advertising
In a world that appears to be increasingly driven by online consumer spending, many are looking at the benefits of digital out-of-home advertising (DOOH). In 2020, US consumers spent over $860 billion on online shopping, [...]
18 latest DOOH statistics you just cannot ignore
At The Neuron, we know that digital out of home (DOOH) advertising is a fantastic way for your brand to reach a broad and receptive audience of potential customers. Sometimes, however, it’s best to let [...]
What programmatic DOOH delivers & is it a winning strategy?
Programmatic digital out of home advertising (abbreviated to programmatic DOOH or pDOOH) is a relatively new way for advertisers to reach mass audiences whilst targeting key consumers more effectively. Marketers and advertisers are becoming increasingly [...]
4 benefits of programmatic DOOH
DOOH represents an antidote both to consumers already growing tired of online advertising and the marketers and advertisers trying to engage them. The average adult is now exposed to somewhere between 6,000 and 10,000 digital [...]
Why Programmatic DOOH is more effective than DOOH for buyers
If you think digital out of home advertising (DOOH) could benefit your business but feel put off by the complexity and lack of data, programmatic DOOH could be the solution you need. Programmatic DOOH (often [...]
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Think DOOH Is for Big Brands Only? You’re Wrong
It’s tempting to dismiss DOOH (digital out of home) advertising [...]
